UFM Panama – Launch of the Bachelor's Degree in Entrepreneurship and Business

Development of the communication concept, event script, and key messages.

Writing of the press release and supporting editorial materials.

Strategy for media outreach to digital, traditional, and specialized media.

Coordination and support during the media tour before and after the launch.

Interaction with journalists and identification of interview opportunities with academic spokespeople.

Monitoring of publications and preparation of the management report with coverage results.