David Distribution Group – Launch of the JAC JS2 PRO and JS8 PRO

Design of the communication strategy for the launch of the new models, including narrative, key messages, and spokesperson guidelines.

Planning and execution of the media outreach to digital, traditional, and automotive industry-specific publications.

Coordination and support of the media tour with spokespeople, strengthening the brand's public presence.

Management of interviews and support for journalists throughout the coverage process.

Preparation of the press release and supporting editorial materials.

Monitoring of publications and preparation of the management report with coverage results.